Time and place: Thursday September 29 at 15.00-16.00 in lecture hall D2.
DO NOTE: This is a 60-minuter lecture - please be in time!
EVEN MORE IMPORTANT, please note that we had to move the lecture one hour from 14 to 15 due to the fact that there was not a single KTH lecture hall or seminar room free at the earlier time.
Title: "Media and the mood of the nation"
Guest: Simon Redican, Managing Director and Radio Advertising Bureau and Mark Barber, Planning Director at Radio Advertising Bureau
Talk: The recent on "Media and the mood of the nation" chimes with the UK Government's attempts to measure the happiness of UK citizens with its index focusing on general wellbeing and not just GDP - and this research illustrates how powerful a boost media, and radio in particular, can have on the nation's welfare. It generated headlines around the world; "perfect research with perfect findings" according to BBC Radio 2's Vanessa Feltz.
Research carried out by Sparkler Research for the RAB (Radio Advertising Bureau), demonstrated that people who regularly use media are happier, with both higher levels of energy and happiness.
This presentation explores why, in the age of HD wide-screen TV and access to anything and everything online, radio continues to have such enduring appeal, and retrains that crucial ability to form a powerful emotional connections with its listeners.
About: Simon Redican began his career as a Media Planner and Buyer, working at Full service agencies LRC and DMB&B and then at media specialists Carat and Starcom MediaVest, where he was the UK Head of Planning. He made the move to the media owner side where he was Head of Sales at Classic FM and Planet Rock and then Head of Partnership for Times Media at News International. He has been Managing Director of the RAB since June 2007. Simon is married with 3 children and is a fan of Liverpool's original and best football club, Everton FC.
Mark Barber is, in his role as Planning Director at RAB UK, responsible for developing the company's research strategy. He is the architect of the UK's highly successful RadioGAUGE research project, which was developed in response to advertiser and agency demands for improved accountability and creativity in radio advertising, and is the co-author of the book "An advertiser's guide to better radio advertising" published by Wiley. Before joining RAB, Mark spent 18 years as a strategic media planner on blue-chip clients across a number of agencies, most recently as Communication Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts. Mark is married, and at the weekends operates a free mini-cab service exclusively for his two teenage children.
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